An AI studio for owner-run UK businesses

Grow the revenue. Hold the wage bill.

Most companies buy AI tools and change nothing. We build the thing underneath that actually moves the number.

We start from your commercial strategy, then redesign the work and the software underneath it, so capacity scales without payroll. The result: more revenue, fewer hires, a business worth more.

12%of UK firms using AI
report any revenue from it

Everyone's "using AI". Almost nobody is making money from it, because they spread it thin across everyone instead of pointing it at the few processes that drive growth. That gap is the whole job.

Source: British Chambers of Commerce, 2026 · 54% of UK firms now use AI

What we change

We get hired for three things.

We start from your commercial strategy and the two or three growth drivers that genuinely move the business, then point AI only at the processes behind them. Each one comes with a number you can hold us to.

Outcome 01

Grow revenue without growing the wage bill

Break the ceiling that says "to do more, hire more". We redesign the work so capacity scales with software, not salaries. The prize isn't a few minutes saved; it's taking on more work without proportional headcount.

Proven with Dentsu & Worker Bee
Outcome 02

Make your business worth more

Turn the AI and the know-how you build into an asset on your balance sheet. The framework, the data, the working system: yours to own, defend, and sell when the time comes.

Proven with Unidays & Baobab Network
Outcome 03

Stop your knowledge walking out the door

The expertise trapped in a few people's heads becomes a system the whole company can use. One that keeps working when they're on holiday, on parental leave, or gone. The business stops being held together by one person's memory.

Proven with Three Peaks Health

Selected work

Clients we've helped, and the results.

Results from named clients, in their own words where they've gone on record.

Dentsu
40% faster
Intelligent automation embedded into global creative-production pipelines. Content delivery 40% faster, creative capacity given back to the teams that compete on ideas.

"…gave our teams the space to push creative boundaries without being slowed down by the operational grind." Joe Newcombe · SVP Global Creative Technology & Product, Dentsu

Three Peaks Health
50–70% less time
Fragmented patient data turned into a queryable clinical asset. Clinician pre-analysis time cut by 50–70%; a unified patient view generated in under two minutes.

"…we've cut pre-analysis time dramatically and can deliver more holistic recommendations with greater confidence." Dr Mark Mikhail · Founder, Three Peaks

Unidays
90% return rate
A psychological framework for why students come back, owned by the Unidays product team. Retention is the business model, so this is revenue.

"Working with them we saw a 90% user return vs. rate alone." David Berlin · CPO, Unidays

Baobab Network · bespoke build
>90% lower cost per decision
A proprietary AI investment platform Baobab now owns. 38 agents replicating expert judgement at a scale no human team could reach, screening 40,000+ applications against the firm's investment thesis.

96% accuracy on rejections. Zero investable companies missed. Over 90% taken off the cost of every decision.

Baobab OS · built and owned by the client
Worker Bee
30%+ pickup shoots cut
Story Engine: a real-time narrative intelligence platform for unscripted TV. Producers query the show in plain English while it's still shooting.

A new IP category for unscripted TV. Worker Bee now owns a proprietary cross-series story data layer that compounds with every production.Story Engine · Worker Bee × Rabbit co-invest

Kognipraxis · bespoke build
+28% patients, same team
A 22-clinician private medical group replaced five systems with one platform built to feel like the spreadsheets they already used. Capacity utilisation rose 65% → 83%, no-shows halved, and 450+ admin hours came back every month, all on the existing team.

"We're seeing more patients with the same team, our financial picture is real-time for the first time, and the end-of-month partner-percentage arguments are gone." Founder & Clinical Director, Kognipraxis

Read the full case study

How we engage

Strategy. People. Then the work.

We run the transition with you, then hand it over. Strategy first, so AI points at growth instead of busywork. Then your people, so it sticks. Then the workflows where it earns its keep.

Move 01 · the strategy

Start where the growth is

A commercial plan before any tool: the two or three drivers that genuinely move revenue, margin or capacity, and the handful of processes behind them. AI gets pointed there, and nowhere else.

Move 02 · the people

Skill up the team, build the culture

A standing AI Champions group, one per function, trained on your real work, not generic prompt courses. A short Business AI Manifesto, written with you, becomes the rulebook everyone lives by. They own this when we leave.

Move 03 · the work

Go after the highest-leverage workflows

We map the work, then decide together what to leave alone, what to assist, and what to automate end to end or rebuild outright. The work redesigned, not a faster engine bolted to the old chassis.

How we start

A paid diagnostic, then prove it in days.

We start from the commercial picture, pick one or two high-value processes, and build a working proof before anyone commits to a bigger build. Quick wins that matter to the P&L, not pilot theatre.

No rip-and-replace

We build alongside what you run.

We get the value out of the CRM, ERP and tools you already have, rather than ripping them out. The change is in how the work flows, not a year-long systems migration.

The method

Match the right AI to the right work.

The biggest mistake in the market is treating AI as one thing. It isn't, and the kind of work decides the kind of AI. Some work should just run itself. Some should sharpen your best people, not replace them. A few core workflows are worth building properly. And sometimes the honest answer is to leave a process well alone, most won't tell you that.

The repetitive work

Automate it

High-volume, rules-based work that quietly drains the team. AI runs it; a person owns the exceptions. This is automation, not assistance, humans stop touching it.

The judgement & creative work

Assist it

Analysis, proposals, decisions, client relationships. AI does the legwork and lays out the options at speed; your experienced people still decide. We sharpen judgement, we don't try to automate it away.

The core, high-value work

Build for it

The few defensible workflows worth owning. Real software with a codebase, a named owner, and IP that stays yours. This is where our in-house engineering team lands.

Read the full method

No hype, no pressure

The gap is opening quietly.

54% of UK firms now use AI. Barely one in ten makes money from it. The few that do aren't louder or bigger; they redesigned the work behind their growth. Thirty minutes, no pitch. We'll show you where the return would be in your business, and where it wouldn't.

Most owners who get in touch are quietly wondering if they're already behind. Usually they're not. Yet.