Rory Otterburn
Founder and CEO
Over a decade in technology. Rory founded Rabbit to help businesses grow without adding headcount at the same pace, and leads every client from the first map to the monthly results.
Your virtual chief AI officer
We build AI into your business and train your team to run it.
AI is changing how every business runs.
Work that took a team days can now be done in minutes.
The businesses that build it in now will pull ahead of those that wait.
In every industry, they will be the ones setting the price and the pace.
We help growing UK businesses compete with anyone.
Your virtual chief AI officer, working with your team.
Map. Build. Train. Measure.
How it works
01 · Map
Short interviews with the people who run each process. One map of the business: the hours, the cost and where to start.
02 · Build
Anyone can build a quick AI tool. It only lasts if the data underneath is right, so we start there and build your company brain on top.
03 · Train
From day one, your team uses AI on its own work through our training platform. Our engineers and trainers then work hand in hand with them until they can run and change it themselves.
04 · Measure
Every month we measure the hours and money back against the starting point. Then we move to the next process on the map.
Results
Up from 85% at launch. A spec writer checks and signs off every draft, and the spec team can handle twice the work with the same people.
See the process →Financial services provider · UK~120 ha week found across 94 processesWe mapped the business, then started with customer service.
Read the case study →Three Peaks Health · Longevity clinicUp to 70%less time preparing for each appointmentOne record per patient, and the full platform the clinic runs on.
Read the case study →Baobab Network · Venture investor90%+lower cost to screen each application40,000 applications a year, with no investable company missed.
Read the case study →Cognifraxis Medical Center · Private practice+28%annual revenue in the first yearFive tools and twenty spreadsheets replaced by one platform. 450+ admin hours a month released.
Read the case study →Your businessFreeYour process map, and what to build firstEvery process valued and given a route, then grouped into phases with the biggest savings first. You keep the map, and we show you what the first phase would return before you commit to anything.
Get your free map →Your virtual chief AI officer
Founder and CEO
Over a decade in technology. Rory founded Rabbit to help businesses grow without adding headcount at the same pace, and leads every client from the first map to the monthly results.
Operations and growth
35 years scaling companies, including 25 at IBM and as COO of Lebara. Tim works with your leadership team to set where growth comes from, so every build has a clear reason to exist.
Head of AI training
A certified trainer across the major AI companies. Tancredi leads how your team learns to use AI on its own work, from day one, so what we build keeps working after we step back.
Behind them, our engineering team builds, documents and supports every system we hand over.
How we work with you
Value worth at least five times what you pay us, measured against your own numbers. We will take you through how it works.
Book a callWhat clients say
“This has fundamentally improved how quickly we can move from raw data to insight. We’ve cut pre-analysis time dramatically and can deliver more holistic recommendations with greater confidence.”
“We started this as an exercise in controlling overheads. As we scale, it becomes a sales tool that gives our team the most competitive edge. If it can deliver a specification in a day rather than three, that is a big step. There is so much opportunity to go further, because nobody else in our industry is really doing it.”
“Immensely valuable, even before the first week was out. The system ran through our accounts and found a large number of bills we had not invoiced. That alone gave us a 10x return.”
“This gave me the foundations to double, even triple, what I get done in a day. More than that, I now know what is possible. So I can drive the culture across the whole organisation.”
“Rabbit helped change the way we thought about driving retention through their consultancy and psychological framework. Working with them we saw a 90% user return vs. rate alone.”
“Rabbit combines clear focus with strategic thinking, aligning with our needs while innovatively pushing boundaries to drive impactful results.”
Start now
Every process in your business, the hours each one takes, and where to start. Ready in days, and yours to keep.
Our training is an 11-module online programme, self-paced and built around your own work. The first three modules are free. Pick one task you do every week, and by the end of module three it runs as a process you can repeat and hand to someone else.
Training for your whole team? Book a call with our team.
Modules 1 to 3 free. Modules 4 to 11 with full access.
Common questions
The map is free. After that, we agree a monthly fee based on what the map finds.
Because it is the best way for you to judge whether we are worth hiring. You keep the map either way.
A short interview with each person who runs a main process, over a few days. We fit around the working week.
We agree how value is measured before we start and review it with you every quarter. If the value is behind, we pause our fees. Book a call and we will take you through the detail.
If your team is not yet using AI day to day, our training course is a good first step, and the first three modules are free. Many clients start there, then take the free map.
Whichever fit your business. For many clients that is Claude; for others it is Microsoft Copilot, ChatGPT or Gemini. We build on the systems you already pay for.
No. You own everything we build. We run it with your team until they can run it themselves, and on a monthly plan you can stop at the end of any month.
You do, outright. Every build is handed over with documentation. Nothing is locked to us.
Some routine work can be automated, and should be. Most of what wins and keeps customers still needs people. We automate the first and train your team for the second.
Getting started
Short interviews find where the hours go. Free.
Our engineers build it and train your team alongside.
Hours and money back, measured every month.
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